Storage solutions such as a megabin will be more necessary for Australian fruit exporters, as there is a potential to ship more products overseas.
Based on Hort Innovation’s Australian Tropical Fruit Export Strategies 2023 report, the export business could further expand by adding six tropical fruits to its export line. The industry may find it easier to achieve this, due to an online guide for exporters.
Bananas, limes, lychees, papaya, passion fruit and persimmons comprised the six types of fruits that can be distributed abroad. The Asia-Pacific market could be a prime destination of these products, although bananas are the likely the easiest to export among all of them.
Hort Innovation CEO John Lloyd said that Australian fruit growers have the advantage of marketing them as a high-end product. He attributed the leverage to the country’s sustainable production systems, which provide bananas with a rich and unique taste. On the other hand, papayas would be a more difficult product to export, since they tend to perish faster.
Despite the difficulty in marketing some of the new fruit categories, exporters would now find it easier to find a solution with the help of a digital guideline. Minister for Trade, Tourism and Investment Steven Ciobo urged businesses to take advantage of the business guide, while demand for fruit exports remains strong.
For instance, IHS Global Trade Atlas data showed that horticulture exports rose to $2.11 billion in 2017 from just $846.5 million in 2012. Fruits accounted for a majority of these exports, while citrus and table grapes were the most sought-after products with export values of $423.1 million and $373.3 million, respectively.
Efficient storage would be important since demand for Australian fruits would likely continue in the coming years. It would also be necessary to maintain the country’s status as a high-quality source of fresh produce.