The Fundamentals of Building a Brand in Social Media

Building a Brand in Social Media

Regardless of your goals, to increase subscribers, sell a product or service, or convince a person to follow your cause, branding is at the heart of it all. A connection with your audience is one of the most important aspects of your marketing campaign. Your company’s ability to pull people in and elicit the actions you want relies on your brand’s authority. One of the ways to achieve this is through making full use of social media.

The Influence of Word of Mouth

Word of mouth is one of the oldest advertising practices; it’s still relevant today, even if technology has evolved over the decades. This practice is vital to the discovery of your brand amidst the glut of advertisements that potential customers see on a daily basis. It is a trusted way of knowing about certain products or services because a person a customer knows is recommending it to them. Social Connect says this is a cost-effective and proven way to get your brand noticed immediately.

Using different platforms on sites such as Facebook, Vimeo, Vine, YouTube, Snapchat, and Instagram will pique the interest of your audience and may entice them to give your offerings a second look.

The Importance of Conversations

Conversations around the content you publish boost awareness and recognition of your brand. A positive conversation about your products and services online does two things for your audience; one is it strengthens interpersonal relationships and the second is that it builds a relationship with your brand.

Leveraging Influencers

Influencers that have thousands of followers and likes on Facebook, Twitter and Instagram are the new brand ambassadors. They have a loyal following that may change the game for your brand; partnering with them opens opportunities for you, without going over budget.

These fundamentals will allow you to leverage social media and build your brand online, regardless of your objectives.