With so many manufactured goods sold in the market, how can your products stand out? No matter how great your products are, you’ll be heading to bankruptcy sooner if no one ever notices them. That is why you have to attract customers and make a good first impression using your product label.
Here are five simple factors that make a big difference.
According to Unimax, the colour of the label must complement the colour of your product container. Remember to combine colours that would result in a pleasant presentation rather than a bizarre one. Also, match the label’s colour with your company logo or theme, for consistency.
Any information on the label is important. Most people criticise a brand depending on how clear a company states their claims. And clarity can only be achieved with the right font and size.
Do not use plain or abused fonts. Choose a font that can define your business. Also, always look for the standard font size for labels. Labels must be readable at all times.
It would be interesting if you can fit a picture on the label. Customers are attracted to products that explain their uses through images. Pick a picture that represents the overall product function. Remember to think about this option carefully because a wrong image is a dealbreaker.
You don’t have to go overboard with labels, although it’s what’s selling your product. Don’t put too much money on the label material. Use a material that enables a good print and sticks tightly to the container. You can add a glossy finish afterward to make it more noticeable.
For people to remember your brand, you have to be consistent with the label designs in all of your products. If you’re a popular company, it would be helpful to put the same colours and logos. That way, your customers can immediately spot your goods.
Product labels enforce marketing. Invest wisely to guarantee a boost in your sales.