Duplicate content is something that fast became a problem for various websites upon the introduction of Google’s Panda and Penguin algorithms. The presence of duplicate content on a website can lead to websites tanking in the rankings game, which results in bad business.
SEO experts in Brisbane and Sydney share important information about content duplication.
Types of Content Duplication
There are two types of duplicate content: onsite and offsite. Onsite refers to content that appears on two or more pages in a website. Offsite duplication, meanwhile, refers to content displayed on other websites.
Site rankings suffer when there is duplicate content. This is why it is important to make sure all your posts are unique. If you do not have the time to focus on this aspect of website maintenance, you can hire copywriting and SEO services. Brisbane online marketing companies says that search engines don’t want to give people different pages that have the same content, so uniqueness is always something they look out for.
The Issue with Duplicate Content
Onsite duplication is the most problematic. This is typically the result of poor programming and bad website architecture. It is considerably more difficult to discover or sort identical content on sites with bad architecture.
When it comes to offsite duplication, it’s either you are at fault or someone stole a post from your site. With or without permission, duplication will hurt the performance of your website.
Addressing Duplicate Content Issue
Google suggests using 301 redirect to fight duplicate content. When different pages are combined in a single page, they don’t compete with each other, but build strong relevancy. It is also important to remain consistent with internal linking strategies and use top-level domains whenever possible.
When it comes to syndicating content, make sure that the website provides a link back to the content. You can use noindex meta tag to prevent search engine from indexing their version of the content.
Avoid content duplication onsite and offsite. The authoritative value of the page increases when all your content located only on one site. This also helps you compete with your competitors instead of your own website.