Search Engine Marketing (SEM) is considered the golden standard by which companies base the services they acquire from website marketing firms. Simply put, SEM helps your business be identified online. If you’re invisible to search engines, you may be losing out on a large portion of potential visitors and customers.
Here’s a brief discussion from Internet Marketing Advantage on the different search engine marketing services:
Search Engine Optimization Services
SEO is a highly sophisticated process that analyses the strengths and weaknesses of your website. Afterwards, it implements a top-to-bottom approach to make it more user-friendly, intuitive, and easily recognised by search engine spiders. SEO company services are considered custom jobs. This is because the efforts put into the campaign depend on your website’s current reputation and its level of responsiveness. Real SEO isn’t an overnight project. Results appear gradually over time. This is opposed to black hat SEO that artificially trumps up website rankings by using false links to fool search engines.
Pay Per Click
This is another type of SEM service that utilises the best tools to promote your website. Pay per click marketers design and implement a detailed PPC campaign that includes:
- research on keywords and effective strategies for implementation
- development of Ad copy
- optimised campaign strategy
- creation of landing pages
- ad testing
A recent addition to the services is social media marketing. Social media is currently the fastest growing avenue for Internet marketing. Businesses that skip social media and see it as a frivolous exercise are doomed. This is because of their inability to appreciate the value that these sites bring to their business and the consequences it has on their SEM campaigns.
Brand and Reputation Control and Upkeep
It’s important for online businesses to build a consistent brand identity to help customers recognise them better. Companies that don’t implement online reputation standards will suffer the consequences with a sharp drop in rankings. Maintain the perception of customers regarding your business to avoid loss of confidence.