The fashion industry is a crowded business. A lot of players have already been competing against each other ever since the time people learned to sew clothes. This is why most entrepreneurs struggle breaking into this cutthroat industry, especially those who don’t have any career experience yet.
The good thing about the fashion business though is it’s multi-faceted. There are lots of ways to enter it, besides the conventional way of becoming a fashion designer and even if you don’t have professional experience. Apricot Lane shares some of them:
Get a franchise.
If starting your own clothing line is a little overwhelming, consider instead getting a clothing boutique franchise. With this option, you won’t have to spend too much time thinking about a new business idea or worry that your products will have a market.
You’re riding on a good brand name, so there’s significantly lesser risk here compared with launching your own. Moreover, you’ll be able to expose yourself to people who have been successful already in the industry.
You could find a mentor in your franchisor. And they could introduce you to other key people who can help you further in growing your business and establishing your name in the industry.
Be a fashion blogger.
When before only editors and supermodels are the authorities in the industry, today, the internet has made ‘ordinary’ people establish their fashion credibility in the field.
In fact, there seems to be a shift in who the general public trusts when it comes to their fashion choices, with a lot of people relying on bloggers, vloggers and social media influencers more. So, consider this fashion career. Most online influencers enjoy a lucrative lifestyle, while doing what they love.
The only things you’ll need in here are a stable internet connection, a decent camera, and your #OOTDs. Of course, the key here is to publish content regularly.
Secure an internship.
This would really help in getting your foot on the door and expanding your networks. Not all internships are like those in The Devil Wears Prada, and if ever you land one, that would make you tougher in this cutthroat industry.
While it’s best to start this early on, there’s nothing bad in beginning late. So, go apply in fashion magazines, public relations agencies and more. When you’re able to get a job in one, be intentional in taking down notes and your observations.
At the end of the day, you will only need passion to break into the fashion industry. As long as you’re committed, in one way or another, you’ll find a place in it.