Regardless of the amount of space you started with when you opened your supermarket, you’ll still often find that you have unique stock that you don’t know where or how to display. Unless you properly organise your store and display your inventory properly, you’ll struggle to make sales. But with these four smart tips, you can set your store up for success.
Start by drawing out a floor plan
Many supermarkets make the mistake of getting all their merchandise up on the shelves only to find out that it doesn’t fit well there. You need to have a precise visual model so you can properly fit and organise your store. Make sure that the supermarket racks and shelves are clearly marked on the plan. It saves you a lot of time.
Organise your merchandise
You may have an inventory of the highest quality and most extensive variety, but you’re doing yourself little good by placing it wildly all over the space. What you need to do is create a natural movement that allows customers to move through your displays without encountering dead zones. You don’t want any of your merchandise sitting unnoticed in some corner.
Keep your display fresh
Regularly rotating your merchandise organisation and display is crucial. That, of course, does not mean that you change up things every three days. The idea is to move items at the back in front and to give clients the impression that there are always new products.
Add brief descriptions
When you bring in a unique product, consider providing a brief description to pique your clients’ interest. Everyone wants to own a unique item that they can attach a story to, and tell others they picked it at your store can help attract more clients.
Having a well laid out supermarket can keep customers flowing and your revenue healthy. It does take a bit of dedication though, but the rewards are worth it.